AVStore

First Experience Centre

We began our journey to become India's best home entertainment systems provider in 2003.

Created by our founder - Anand Lulla, our first store started out as a 300 sq. ft. space with the LG X Canvas Studio concept. This concept store was a space to showcase LG's latest plasma TV's alongside powerful sound from Bowers & Wilkins and Onkyo.

Our Team Visits High-End Munich

Our founding members decided to make a trip to Germany to visit the High-End Munich tradeshow since it was known to be the best place to experience what high-end audio can be like. The exhibition showed us we had a lot of work to do back home to give our customers access to great sound in their homes.

in order to bring great sound to our customers homes.

Created our brand identiy

As the times were changing, so were we. We developed our brand identity during this time with the infinity logo to signify limitless possibilities with technology and a mixture of all colours for the bright future we envisioned ahead.

Experience Centre Expansion

With over 15 brands to showcase, we expanded our experience centre from a 300 sq. ft. space to a 1200 sq. ft. space with 2 dedicated demo rooms and a shop floor curated with multiple different AV systems.

Education & Certifications

In 2009, AVXellence became a founding member for CEDIA in India. CEDIA is a global association for smart home technology and over the next few years our team spent time in training and education so we could deliver systems that stuck to industry standards and best practices.

Paralel

Introduced India’s first luxury audio concept store in Pune with partner brands like Bang & Olufsen, Loewe, Baccarat, Mobiado and more.

Paralel Becomes AVXellence

Knowing we had much more to offer to our audience, we transformed Paralel to a multi-brand 3000 sq. ft. experience centre with over 40 different HiFi brands on display, all in one space.

Launched avstore.in

We had been working on creating an online store for a couple of years until we finally launched AVStore.in in March 2018.

Our goal was to connect with our audience in the country and help more people achieve the best sound and video experience in their homes.

Flagship Experience Centre

During the pandemic in 2020 (post the first lockdown), we began construction on our newest and biggest experience centre to date.

The new space was designed with AV enthusiasts in mind and built to showcase as much of anything you guys would want to see.

With over 10 different experience zones, we hope to inspire you to visit us in Pune.