Iconic quality since 1925

Bang & Olufsen

Wall of Sound

McIntosh Labs

Listen to music the way it’s meant to be heard

Bowers & Wilkins

Feel The Bass

SVS Sound

Motion In Sound

Martin Logan

Experience Centre


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Deal of the week.

Why Shop With Us?

While we could go on and on about this, here are a few reasons why.

Our customer support is available Monday to Saturday: 10:30am - 7:30pm.
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The Story So Far


Wanna Be Startin’ Somethin’

An avid audiophile and cinephile himself, Anand Lulla founded AVXellence with the mission of delivering the best home entertainment experiences.

Our first experience centre was created in 2003 and started out as a space to showcase the best of what was possible with technology at the time.


We Do Need Some Education

Information wasn't as well distributed as it is today and in 2006, we decided in order to take the game to a whole new level we needed to get our hands on the right kind of knowledge and certifications so we could deliver systems that are in-line with industry standards and best practices.


The Show Must Go On

Armed with industry knowledge and experience, we scaled our experience centre to showcase many different types of systems that were accordance with industry standards that allowed us to deliver world class experiences for our clients in their homes.


Digital Love

We had been working on creating an online store for a couple of years, working through many different iterations until we finally launched AVStore.in in March 2018.

We've made this place with a lot of love and hope it helps you in your journey of finding the best gear for your space.


Let's Go Crazy

With major advancements in technology, industry standards and our extensive experience spanning over 15 years, we wanted to take things to a whole new level and create a state of the art AV experience centre with jaw-dropping gear in every nook and corner.

We trust that there isn't another space like this in the country and would love for you to come visit us sometime!

Our Location

AV Stories

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Sealed Vs Ported Subwoofers

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Angled Speakers - The Quick Fix for Creating a Dolby Atmos Home Theatre Without In-Ceiling Speakers

Angled Speakers - The Quick Fix for Creating a Dolby Atmos Home Theatre Without In-Ceiling Speakers

With the easy access to the multitude of of Dolby Atmos content available on streaming platforms, a lot of new home theatre system buyers are looking to buy Dolby Atmos compatible home theatre syst...

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Custom Designed Home Cinema

We work extensively with our clients to create an immersive viewing and listening experience based on the room layout, budget, personal tastes and more. That can mean designing a media room that delivers a high performance audio and video experience or a dedicated cinema room where we get more creative control to deliver the maximum artistic intent of your content.

Book a consultancy call with one of our team members to build your dream home entertainment space.

Media Room

Dedicated Room